BBA

About the Bachelor of Business Administration (BBA)

About the Bachelor of Business Administration (BBA)

The Bachelor of Business Administration program provides a comprehensive foundation in business principles and advanced knowledge in contemporary business practices. In the program, you will be exposed to the fundamentals of strategic management, accounting, finance, marketing and human resources, preparing you to work effectively with an organization's resources and people.

Our curriculum integrates the latest industry trends and best practices to help you make informed and sustainable business decisions in today’s global marketplace.

The Bachelor of Business Administration program offers interactive learning and networking opportunities such as guest presentations, case analyses, a capstone project (working on a real-world problem with an industry partner), work-integrated learning and Seneca’s Collaborative Online International Learning (COIL), working on assignments with students from around the world.

Specializations

Accounting

Accounting

Develop in-depth, technical knowledge of financial accounting, cost and managerial accounting, taxation, financial management, auditing and technology applications.

Business Management

Business Management

Develop fundamental skills in leadership, strategic planning and project management in various areas of business, such as sales, marketing, finance, etc.

Hospitality, Travel & Tourism

Hospitality, Travel & Tourism

Prepare to thrive in the dynamic business environments of hotels, airlines, restaurants and more. Gain practical skills like budget management, project planning and process improvement.

Human Resource Management

Human Resource Management

Develop critical thinking and strategic skills required for human resource management, while gaining necessary technical knowledge including Human Resource Information and Management System, Systems Applications and Products, data mining and analysis.

Marketing

Marketing

Gain hands-on knowledge to serve as a bridge between strategic corporate objectives and target audiences by applying skills in market research, consumer behaviour, campaign planning, channel oversight and marketing tactics.

Supply Chain Management

Supply Chain Management

Explore technical and analytical skills to become a supply chain expert, participate in supply chain strategy and make responsible design decisions.

Eligibility

Duration

Want to know if you're eligible for the program? Simply get in touch with us — we're here to help!

Eligibility Criteria

Email: international@glsuniversity.ac.in

Call: +91 6353788824

Mode of Admission

Our team will guide you through the process and confirm your eligibility.

Career Prospects