The Bachelor of Design (B.Des) is a four-year undergraduate programme structured as a progressive journey of learning, making, reflection, and engagement. The programme nurtures independent, thoughtful, and socially responsive designers through a distinctive four-stage pedagogical framework: I, YOU, THEY, and US.
The first year builds a strong foundation in design thinking, visual literacy, material exploration, and craft-based skills. Students develop sensitivity to form, perception, context, and execution, learning to observe, question, and translate ideas into meaningful design outcomes.
The second year emphasizes learning through collaboration. Students work closely with industry professionals, artisans, and technical experts, gaining hands-on exposure to materials, processes, production systems, and real-world workflows in both local and global contexts.
Students engage beyond the studio with users, markets, crafts communities, entrepreneurs, and marginalized groups. This phase deepens understanding of socio-economic, cultural, and environmental realities, fostering empathy and responsibility in design practice.
The final year culminates in an independent Graduation Project, where students integrate research, user engagement, feedback, and iteration to develop professionally viable and socially meaningful design solutions.
Through this structured progression, the B.Des programme equips graduates with hands-on experience, collaborative confidence, and a deep understanding of design’s real-world impact.
Graphic Design focuses on visual communication as a tool for clarity, storytelling, and problem-solving. Students learn to work with typography, imagery, layout, and visual systems to communicate ideas effectively across print, digital, and interactive media. The specialisation builds skills in branding, identity design, editorial design, advertising, UI/UX, and visual storytelling, preparing students for creative roles in communication-driven industries.
Digital Film Making develops both the creative and technical aspects of visual storytelling. Students learn screenwriting, direction, cinematography, sound, and post-production while understanding film as a narrative and cultural medium. The programme prepares students for work in cinema, OTT platforms, documentaries, and digital content creation through hands-on projects and real-world production processes.
Product Design focuses on creating meaningful, functional, and responsible products that respond to human needs. Students explore design thinking, ergonomics, materials, prototyping, manufacturing processes, and sustainability. The specialisation emphasizes usability, context, and innovation, enabling students to design products and systems that improve everyday life.
Apparel Design approaches fashion as an expression of culture, identity, and functionality. Students gain hands-on experience in textile science, garment construction, draping, pattern making, fashion illustration, and trend analysis. The programme prepares students for the global fashion ecosystem by balancing creativity, craftsmanship, and industry awareness.
Accessory and Jewellery Design focuses on object-making, material exploration, and attention to detail. Students work with metals and mixed materials to create jewellery and accessories that balance aesthetics, precision, and cultural relevance. The specialisation develops strong skills in craftsmanship, fabrication techniques, and design sensibility.
Environment and Space Design explores the relationship between people, space, and experience. Students study interior design, spatial planning, materials, lighting, sustainability, and context-driven design. The programme prepares students to design functional and meaningful residential, commercial, retail, and exhibition spaces rooted in human experience.
In accordance with NEP 2020 guidelines
To apply for admission, please visit our portal, register yourself, and then wait for an email regarding Design Aptitude Test & Personal Interview. On the basis of the results of these examinations, the final admission results will be declared.
Program Details
Specializations
Eligibility
Labs